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About
Our North Star
What if…
We led ourselves with more curiosity, courage, and compassion?
At the heart of our work is a belief that life — including how we lead ourselves, our families, our communities, and our places of work — can be more humanized, more whole, and more soulfully aligned. To realize this vision, I draw on decades of experience in psychological sciences, strategic consulting, and sacred space-holding to serve as a co-navigator for people and organizations moving through growth, transition, and transformation. Whether through one-on-one coaching, group facilitation, or soul-centered learning, my approach is grounded in curiosity, courage, and compassion—with a healthy dose of levity and tenderness in appreciation for what makes humans so perfectly imperfect.
Your Co-Conspirator
In the joyful, the bittersweet, and the impossibly hard; you don’t have to go it alone.
Sam Crowe, PhD, ICF-ACC, CDTLF
Leadership and Transformation Coach | Recovering Neuroscientist
Dr. Sam Crowe is a coach, thought partner, and expert in emotions and resilience, holding a doctorate degree in neuroscience and 10+ years of research experience at Johns Hopkins, Georgetown, and the National Institutes of Health.
Sam has served as a strategist and leader of a multi-million-dollar military health portfolio at the global consulting firm, Booz Allen Hamilton. Sam also served as chief of staff and senior advisor at the biopharmaceutical industry trade association, PhRMA. Sam now owns a coaching and consulting company that serves across sectors and industries, including non-profits, Fortune 500 companies (e.g., Facebook, Capital One), and the U.S. military and intelligence communities. She uses a whole-person approach that starts with “lead thyself first.” Her superpower is creating brave spaces with empathic presence, levity, and full appreciation of what makes humans, human.
Sam is certified by the International Coach Federation (ICF) as an Associate Certified Coach (ACC). She is a Certified Dare to Lead™ Facilitator, trained directly by Dr. Brené Brown, and a Certified Diversity and Belonging Culture Facilitator. Sam is also certified in Emotional Intelligence (EQ-i 2.0, EQ 360), Integrative Enneagram (iEQ9), The 4 Stages of Psychological Safety™, and Conscious Business and is a trained practitioner in Everything DiSC®, The Five Behaviors®, and trauma-informed, somatic coaching.
Those We Serve
Explore stories from our clients, detailing how our coaching and training have transformed their lives and careers.
I am more empowered, confident and focused toward my goals since my coaching sessions. I found a safe space where I can talk about my roadblocks and dilemmas, while Samantha listens carefully and empathetically.
Managing Director, International Consulting Firm
Sam was absolutely amazing. She’s very knowledgeable and able to connect with our team.
Military Intelligence Senior Leader
Dr. Crowe helped me understand that executive coaching is not an indulgence only for the most successful, but a necessary mentoring for any professional to optimize decision-making and maximize potential.
Chief Scientific Officer, Biomedical Start Up
Sam’s empathetic approach made me feel understood but also pushed me and held me accountable when self-doubt crept in. Regardless of your career stage and goals, I highly recommend investing in yourself by working with Sam.